There’s a fair amount of mystery surrounding drawing videos. This article is to clear up some of these misconceptions.
First of all, let me preface any discussion to say that I have been using and creating drawing videos for almost 10 years. Does that make me a drawing videos expert? Well that depends on your definition of an expert. Wikipedia defines expert, “a person who has a comprehensive and authoritative knowledge of or skill in a particular area.” So, by that definition, I suppose you could call me a drawing videos expert.
Not true. If this were true, I’d be a zillionaire by now. That being said, drawing videos does in fact increase the probability of converting viewers to customers or motivating them to “do” something. It’s not a miracle cure for your website or offer, but it certainly does help a lot!
Myth #2: Drawing Videos Is Expensive
Yes and No. Yes it can be expensive and once all drawing videos were very expensive. Today that’s not always the case. There are two basic types of drawing videos; hand-drawn and computer-generated. The former is very flexible, very attractive, AND very expensive. Computer-Generated drawing videos on the other hand are almost as flexible, almost as attractive, AND very Inexpensive. Computer-Generated drawing videos are within the budget of most internet marketers and websites.
Myth #3: Drawing Videos Takes a Lot of Time
Again, Yes and No. Yes it can take months and once all drawing videos did take months. Today that’s not always the case. Hand-Drawn drawing videos can take months. On the other hand, Computer-Generated drawing videos are often completed in a matter of days.
Myth #4: Drawing Videos Are Only Good If You’re Selling Something
Yes, drawing videos can be very good if you’re selling something that has a simple call-to-action. Most websites want their visitors to “do” something. That thing they “do” is called a call-to-action. Often you’ll find drawing videos top-and-center of a website’s home page. The video’s purpose is to motivate the viewer to “do” something.
Do what? That depends on your call-to-action. Here are some examples.
- Get people to click a buy button
- Get people to click a sign up button for a seminar or webinar
- Just inform people of an event
- Getting people to call you
- Get people to click a sign up button for a newsletter
- Training or Instructional video
As you can see, drawing videos are very flexible and can be used for a wide variety of purposes.