Whiteboard animation has a multitude of applications, ranging from a few minutes to a few hours. They can be posted on a variety of platforms, such as Facebook, Vimeo, YouTube, or your website. And they can have a variety of purposes, including:
An introduction to a website on the home page. These short 2-5 minute videos are great tools in attracting and keeping the viewer’s attention.
Proof of this retention assertion is that the average website visit, across the entire internet, is just shy of 30 seconds. Yet, our experience using whiteboard animation videos clearly shows that our average website visit is well over 4 minutes! That’s 3 and half more minutes to influence your visitors. That’s 3 and half more minutes to build raptor with them. That’s 3 and half more minutes to motivate them to do something of value to them and to you.
If you knew nothing else about the value of these videos than attracting and keeping viewer attention, it’d be enough to know that whiteboard animation is a critical tool to the success of just about any website.
Here are a few of the most common applications for whiteboard animation:
If you know what you want your viewer to do, then nothing beats whiteboard animation. In 3-4 short minutes, with a good script, a good voice over, and good animation, getting people to “do” something simple is, well “simple”. You can get them to do things like:
- Click a buy button
- Click a subscribe button
- Submit their email address requesting more information
- Sign up for a seminar or webinar
- Pick up the phone and call you
- Fill out a questionnaire
Sales page or squeeze pages
Lets face it, we humans are lazy. Why read a 2,000 word sales/squeeze page when you can just watch a 3 minute video?
Or better yet, why not have both? Research shows us that more people actually read your sales page “after” watching a short video. The video tells them what they want to know and the letter confirms it.
Feature / Benefit
Zappos uses videos to hawk their shoes better than anyone in the industry and so can you. These feature/benefit videos are short/sweet, easy to produce, and gets results.
Informative and instructional
The great thing about using whiteboard animation videos for your informative and instructional applications is that with image databases into the millions, keeping your watchers’ attention is a piece of cake.
So, if you’re looking to attract and keep people’s attention, as you can see, nothing works better than whiteboard animation.